Content serves as the source of manifesting the product to the consumer, effectively bridging the gap between them. The B2B landscape differs significantly from the B2C market. In B2C, all elements—product, buyer, seller, marketplace, wholesaler, and dealer—are typically in close proximity. However, in B2B transactions, all aspects of business are often separated by considerable distances; buyers and sellers may even be located in different countries or continents. This creates a substantial separation between the manufacturer, product, and consumer. In such scenarios, content becomes crucial, as it embodies product knowledge that can be effectively communicated through various mediums, thereby enhancing the product’s presence and reducing the distance.
