In Tokyo’s Koto City, a premier convention center hosts numerous business events, including vital product exhibitions where manufacturers showcase their offerings. Product demonstrations allow buyers to experience items firsthand but involve significant logistical challenges, such as transportation costs and limited reach, which can hinder sales. To address these issues, a content creator proposes using high-quality photography and videography to enhance product visibility, leading to budget approval from the Director of Overseas Business Management for this innovative display solution.
Product demonstration at exhibitions. A lot of arrangements have to be done to showcase the product. Koto City of Tokyo has a world class convention centre where many business events are organized every year. In these events, some very important commercial programs are also held on this site in which manufacturers exhibit their products. Among the many sessions in the exhibition programme, the product demo session holds a very important place from the transaction point of view. In the buying process, there is a trend of product demo before purchasing the product. Buyer’s demonstration requirement is fulfilled by placing these demos either on the buyer’s site or the seller’s site or the exhibition site. In this case Japanese manufacturer arranges product exhibition at Tokyo Big Sights. For the demonstration session, marketing and sales team brings the products to be sold to company’s booth. Since the products are for the purpose of industrial process, hence due to their large size, they must be transported in trucks. After the products are arranged at the booth, their exhibition begins.
However, showcasing the product personally at every opportunity can be quite challenging, costly, and detrimental. This method confines the product within physical limitations, leading to diminished visibility among potential buyers. As a result, the product may either remain unsold for extended periods or see only a few units sold. This situation can also lead to a loss in product value.
Product display improvement proposal approved. A content creator observes the physical display of products available for sale. Following this observation, they propose an alternative display method to the Director of Overseas Business Management, suggesting a literal representation of the physical product. Finding the recommendation practical and advantageous, the director approves the budget for product photography and videography.
This is an inspiring tale of a product exhibition that traveled from one country to another, culminating in the sale of 40 units. An African company faced challenges with temperature management in its manufacturing plant and sought expert guidance along with the best high-temperature product available. By chance, the international division’s sales executive from a Japanese corporation, aided by the internet, connected with the procurement officer of the African company, introducing them to a firm that specializes in industrial process equipment. Numerous online discussions ensued between the Japanese sales executive and the procurement officer, during which promotional materials were shared to enhance product understanding. Furthermore, the features of the Japanese product were demonstrated through video calls, showcasing its capabilities in Africa. With the combination of effective promotional materials and his sales expertise, the Japanese sales executive successfully organized the product exhibition. This effort resulted in a significant order of 40 units from the procurement officer, addressing various needs, including temperature measurement and monitoring. The success of this product demonstration within the company earned the sales executive the prestigious “Person of the Quarter” award.
#Content exists beyond just physical or digital forms; it is a literal expression of the product itself. Its characteristics are shaped by the source it accompanies.